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FOR IMMEDIATE RELEASE Contacts: Gregory Lowe II TEN|82 404.593.6588 Li Wang Quinn
& Co. 212.868.1900 x242 Eco
Loft Campaign Makes New York City Debut at The
Visionaire, The Nation’s
Greenest Residential High-Rise - Eco Loft Campaign shows living green can be
luxurious - NEW
YORK (April 17, 2009) - The Eco Loft Campaign has chosen The Visionaire
condominium in lower Manhattan to host a series of events spearheaded by
lifestyle branding firm TEN|82. The Eco Loft Campaign expresses the progressive
sensibility to “go green” without losing your luxury lifestyle. The Visionaire,
located at 70 Little West St., is designed to be the nation’s greenest
residential high-rise and is set to achieve the U.S. Green Building Council’s
highest level of certification, Platinum LEED®, this month, making it the perfect location
for the Eco Loft Campaign. The
campaign started successfully in Los Angeles and is also planned to take place
in Chicago, Atlanta and Miami in the upcoming months. “The
Eco Loft Campaign is on a mission to prove that Americans can go green without
the stigma of being granola or boring, a stereotype that has been carried among
Americans for too long,” said Gregory Lowe, CEO of TEN|82. “With a new outlook
toward going green, TEN|82 hopes to expose America and the world to a
progressive green lifestyle through the campaign.” The
first of the two events is titled Blank Canvas and will be held from 7 p.m.-10
p.m. on Earth Day, Wednesday, April 22, 2009 in a $5.32 million, 3,655-square-foot
four-bedroom/four-bath home at The Visionaire, with tours provided to a fully
furnished three-bedroom model. Award-winning designer Cheryl Eisen is using the
blank canvas of The Visionaire three-bedroom model residence to design a
progressive, eco-friendly home with eco-luxury furniture from the Duval Group.
Duval Furniture is made from reclaimed wood, with a percentage of sales going
towards environmental protection. In addition to The Visionaire, the event is
sponsored in part by Earth Share of New York, Duval Furniture, NYC Green Car,
The Muse New York Hotel, 360 Vodka, Go Green Displays and LoftLife Magazine. “We
are excited to be a part of the Eco Loft campaign because at The Visionaire we
share a similar message that living green does not mean you have to sacrifice
high-end design and livability,” said Russell Albanese, president of The
Albanese Organization. “At The Visionaire, our homes offer high-end finishes
and the latest in sustainable technologies.” The
second event, titled Liquid, will take place from 7 p.m.-10 p.m. on Thursday,
April 30, 2009 and will highlight the importance of clean drinking water for
the environment. Hosted by First Lady Michelle Obama’s stylist and reality
television host Johnny Wright, Liquid will showcase ways to live a greener
lifestyle. Additional sponsors for the second event include Charity Water and BIOTA
Rocky Mountain Spring Water. Car
service for special guests to and from the events is being provided by NYC
Green Car (www.nycgreencar.com). NYC
Green Car is New York City's premier upmarket hybrid and alternative fuel
black-car service. The company's fleet consists of full-size cars and SUVs
including Toyota Camry hybrids, Lexus model sedans and SUVs, and six- and
seven- passenger Flex Fuel SUVs. Unique Salt artwork created by world-renowned artist Bettina Werner will be
showcased in the loft. Also known as "The Queen of Salt," who was born in
Milan in 1965. Her moniker refers to her pioneering use of salt in
paintings, sculptures and installations with her invention of a textured
colorized salt technique, developed in the early 1980s. She was the first
artist to exclusively utilize salt as an artistic medium and is now
approaching 25 years with her innovative form. Werner's artwork has been
exhibited in the Whitney Museum, the Pushkin Museum in Moscow, the Detroit
Institute of Art, Portofino Museum, Triennale Museum and Las Vegas Art
Museum. The
Visionaire is the third green Battery Park City development from The Albanese
Organization and architect Rafael Pelli of Pelli Clark Pelli Architects. The
sustainable interiors at The Visionaire include kitchens that showcase
river-washed absolute granite countertops, art glass backsplashes and rift-cut
oak wood flooring. Master baths feature rich limestone floors and countertops,
glass mosaic tiled walls, Waterworks deep soaking tubs with limestone decks and
separate glass-enclosed showers for a personal spa-like sanctuary. The building’s
amenities include two rooftop gardens; fitness center and spa; an indoor pool
and Jacuzzi; a screening lounge with fireplace and dining area; and a
children’s playroom with a 12-foot salt water reef aquarium. The
Visionaire is ready for immediate occupancy and offers homes ranging from
studio to three-bedroom residences starting from $680,000.The Marketing
Directors, Inc. is the exclusive sales and marketing agent of The Visionaire. For more information visit www.thevisionaire.com. About LoftLife
Magazine LoftLife believes that, in the
words of urbanist Jane Jacobs, "in order for a society to flourish, there
must be a flourishing city at its core." The desire for open space, good
design, and adaptive reuse combined with the cultural and community benefits of
living in the city are the main reasons readers choose a lifestyle of loft
living. LoftLife magazine is a guide
to this brave new world. Beginning in May 2008, LoftLife magazine has appeared as a quarterly — its website will be
updated daily — featuring original photography and writing. LoftLife is published as part of a $10
billion media family which includes Metro, the world's largest daily
circulation newspaper globally. Additionally, this group owns The Black Book, a
30-year-old source book featuring the work of top photographers and
illustrators. For more information, please visit loftlifemag.com. ### |
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